Tuesday, July 13, 2010

Better at Giving

Brenda Ladd had an inspired idea for my pop-up shop and bra sale. She is involved with the BCRC (taking some of the most awesome photos for their calendar) and suggested that I price my overstock bras at $11 each and donate $1 to the BCRC for each sold. There will be over 6,000 bras that will be $11 and under!!!

THIS IS A GREAT IDEA!!!

So, I set into motion the intent that I will sell thousands of bras over the next couple months, so that the BCRC can get a HUGE monetary donation!

Please stay tuned for our opening launch and fit event.
*Custom Orders available too!*

Monday, July 12, 2010

Such a simple shape, but an overpowering feeling!

Last week, wow. Where to begin??
Winning the Love a local Business grant was so unexpected and wonderful! I knew that my community was supportive, but I feel so treasured by all of the encouragement from those that got the word out and left comments! I am still reeling in a state of disbelief, but I am so ready to take this as a challenge to continue to be better at what I do.
Better at giving back, Better at designing, and Better at self promotion.


Stay tuned for the 3 Betters, and how you can help!

Wednesday, July 7, 2010

Slo-mo

Its strange that the last few days have seemed to have passed by so slowly. I've been obsessed with researching PU foam. The kind of foam that is used to make cheap moulded cup bras. I am appalled that more research has not been done in this arena. Lawsuits against bra mfg. that know that they are making crappy bras out of toxic materials are being buried in the news. So many women have suffered in this country from breast cancer that something must be done.
If you are a woman, You should LOOK NOW at the label in your bra.

Thursday, July 1, 2010

Cookie Theory

So I have had a long established theory for entrepreneurs: The Girl Scout Cookie Theory

You'll never sell a box of cookies unless you ask, "want to buy a box of cookies?"

I learned this early on, not quite as early as my lemon-aide and dirt pie stand at age 6. This is the marker of time where my thirst for selling manifests. Seeing the satisfaction of the person buying, the challenge of the sale, and the prevailing truth in a sale: its all in the percentages. You will hear NO, you will hear NO a lot! But, you just have to hear no enough times before you hear a yes. Hearing NO is hard, but there is satisfaction in the NO....I promise. The satisfaction is that one NO leads you one sale closer to a yes.
I needed a reminder that if I want and need help, all I needed to do was ask.

Monday, June 28, 2010

A Gift

So much of my life is a privilege. Every day I wake in a comfy bed, I get up and draw tap water to wash my face and brush my teeth. I walk on the hardwoods to the kitchen, open the fridge and eat.

Each of these things I perform in automoton are not guaranteed to the rest of the world. The things I gift I do so knowing that someone will benefit, that the spirit of gifting will instill itself to the recipient. What a great life!

Today is the day that I was given the opportunity to give a guitar to a burgeoning music student! It did not cost me a thing, I don't use it, I don't have the time to learn, and this kiddo needs one.

Look in your storage, is there something you can give to a group or .org to make a difference? Do it now!

Wednesday, June 23, 2010

Commentary

So, you just found out your bra size, and in many cases it was not what you thought it would be. I wish by all wishes I could tell you in the most gentle way that it is not a commentary on you as a human...but seeing that in many cases the only logic that applies is "Girl-logic" you just might be crushed.

"I cant be a DD", "There is NO way I am that size", "I have never been that size", "but I don't want to wear that size"

You name it, and I have heard it. Statistics tell us that 85% of women in the US wear the wrong size...and chances are you are one of them. Breast health is so very important! wearing a bra that supports, shapes, and is comfortable is a kin to the quest for the holy grail.

Fashion in many cases is about sacrifice.
Sacrifice the bleeding edge look for comfort (ladies you will understand this at 35+ years)
Sacrifice comfort for the current style.
Sacrifice breast health for a perceived VALUE in a moulded cup.

I wish I had the type of influence to turn the buying market around, to educate woman about the risks of PU foam bras. 80% of the bras sold today use this as an internal structure, mostly because of out insatiable desire to get the best possible perceived value for the purchase.
It does not take much digging to find that there is NOT NICE medical evidence out there regarding this type of foam in mattresses...and its effect of your health.
Think: you are wearing a known carcinogen next to your lymph, and it is heating and cooling in the closest possible way to your body. Each of us should be asking more questions about the known gassing that this product exhibits, and why research has not been conducted on moulded cup bras and women's health.
For your health, replace just one of your bras with a bra that does not utilize foam in it's construction.

Tuesday, June 22, 2010

Empire of change

Change:





What a powerful and awkward word.





Change your perception.


Life changing.


Change of season.





Changes that are in our control, and those we impact.





Change is not a whole, a tangible finite thing. Its is a series of impacts like meteors... a gradual set of measurable pocks.





Change in my field: I choose to develop a systematic line of knowledge. What is mine in my mind I will strive to share with you. I was meant to make a difference, I know this...of each of us is true. I have my specialty; bra design, fit, and sewing. If you have questions about any of it, I was brought into your life to answer these things. Ask away.